About Us

Klatch is the fastest-growing performance marketing agency in the healthcare sector, with revenue up 61% over the past year. We partner with organisations of all sizes, from individual clinics to cross-border groups spanning the UK, US and Europe, creating campaigns and websites that improve patient journeys and drive measurable growth.



Our team is based in the heart of Hove on Palmeira Square. We're a small, senior team, and we build much of our own tooling, including a call-tracking and patient-attribution platform that connects marketing activity to booked patient revenue.

As part of our growth, we're hiring a Paid Social Manager to run Meta ad accounts for our clinic clients end-to-end.

The Role

This is a hands-on performance role, and it is deliberately not a client-facing one. Our account managers own the client relationships, the calls and the reporting. Your job is everything behind that: the accounts, the creative, the tracking and the results.

You'll run paid social for a portfolio of private healthcare clinics from launch through to optimisation. That means owning the whole loop: the campaign builds, the video scripts and static briefs, the tracking that routes every lead to the right place, and the weekly decisions that move cost per lead and lead quality. We measure our ads on booked patients, not clicks, and you'll have our attribution platform behind you to do the same.

You'll report to our Senior Paid Media Manager, so you'll be making the calls on your own accounts with an experienced specialist behind you.

What You'll Do

• Run Meta ad accounts end to end across a portfolio of clinics: campaign structure, audiences, budgets and day-to-day optimisation.
• Own the creative pipeline: write video scripts built on each clinic's offer and ideal patient, get footage filmed through our client process, shape the edits into ads, and brief static creative to our content team.
• Onboard new clinic accounts using our launch playbook: asset access, tracking, offer and audience work, launch and post-launch checks.
• Set up and maintain the tracking behind every account: pixels and Conversions API, lead routing through Zapier or Make into sheets and CRMs.
• Review lead quality regularly and feed what you find back into targeting, creative and offers, so accounts improve on the metric that matters.
• Run structured creative and offer tests rather than changing five things at once.
• Feed clear performance data to account managers so client reporting takes care of itself.
• Run the ads behind Klatch's own growth as well as our clients'.

What you won't do

No client calls. No account management. No presenting reports. If your ideal week is building, testing and optimising with the client layer handled by someone else, this is that role.

About You

We’re looking for a skilled and driven individual ready to make their mark in a fast-growing agency. If you thrive in a dynamic environment and want to play a pivotal role in our success, we want to hear from you.

Requirements:

• 2–3+ years of hands-on paid social experience, Meta-led, ideally in lead generation. We care more about accounts you've genuinely run than years served.
• Evidence you've owned accounts end to end: built the campaigns, made the optimisation calls and lived with the results, rather than executing someone else's plan.
• Creative judgement: you can brief a static, script a short video, and read creative performance well enough to know what to make next.
• Fluent in Meta Ads Manager: campaign structures, events, pixel and Conversions API setup, audience building and budget pacing.
• Numbers-driven: comfortable working to cost per lead and conversion rates, and thinking past the platform to whether the leads were any good.
• Comfortable with, or quick to pick up, Zapier or Make and CRM lead routing.
• Using AI tools day to day for copy variants, briefs and analysis, and knowing where the output still needs a human.
• Organised across multiple accounts, with the judgement to ask before guessing on calls you haven't made before.
• Healthcare experience is a bonus, not a requirement.

Why Join Klatch?

• Own real accounts and real budgets from day one, inside a team that tracks ads all the way to booked patient revenue.
• A small, senior team, with a Senior Paid Media Manager to learn from day to day and a clear runway as the paid social function scales.
• ConversionXL membership and weekly allotted learning hours.
• Four days a week in our Hove office on Palmeira Square, one from home.
• Pension contribution.

 If you’re passionate about paid social and want to join a team making waves in the healthcare marketing industry, we’d love to hear from you!

To apply: Send your CV and a brief cover letter explaining why you’re the perfect fit for this role to hello@klatch.co.uk