The clinic marketing agency that reports in new patient revenue, not clicks.
Klatch runs SEO, Google Ads, paid social and websites for private clinics across the UK, and our own tracking platform ties every enquiry back to the patient it became in your practice management system. You see what each channel earned.
So do we.
40+ UK clinics working with us today · 9 years marketing clinics · UK Search Awards 2026 finalist · 6-person specialist team
Shortlisted at the UK Search Awards 2026
Klatch is a finalist for Best Use of Search – Health (Small Agency) at the UK Search Awards 2026, judged against agencies from across the country.
The entry covers a year of organic, Google Ads and AI search performance for one of our physiotherapy clients, measured on new patient revenue through our tracking platform rather than on traffic or leads. Winners are announced in November 2026.
We started because clinic owners were being told the wrong numbers
In 2020 Charlie Howes, our founder, was on furlough and did a favour for a few friends who owned clinics: he reviewed what their marketing agencies were sending them. Every report was the same. Clicks were up, traffic was up, enquiries were up, and the clinics were no busier. When the owner asked why, the answer was always that the clinic must be dropping the leads.
Nobody could say how many of those enquiries had become patients, or what they had spent. The agencies didn't know because they couldn't see into the clinic's booking system, and they had no reason to find out.
Klatch was built to close that gap. We report one number first: how much new patient revenue each channel produced. Everything else is supporting detail.
Our tracking platform connects your marketing to your practice management system
Every enquiry that comes through your website carries an identifier: a phone number for a call, an email address for a form, a booking reference for an online booking. Our platform checks that identifier against your practice management system. If the person appears there, they count as a patient, and the revenue against them is pulled back and attributed to the enquiry and the channel it came from.
That means:
- Reports show new patient revenue by channel, not clicks or lead counts.
- You can see which enquiries never became patients and why, including calls that went unanswered or to voicemail.
- Spend decisions are made on what actually earned money.
- We are accountable to the same number you judge your clinic on.
It works with Cliniko, Pabau, Jane App, Nookal, Medesk, Semble, Heydoc and many more. It is the reason most of our clients stay, and it is why most of our new clients come from referrals.
A few things we won't do:
01
We don't take on businesses outside private healthcare. Clinics are the only thing we know well enough to be accountable for.
02
We don't report vanity metrics without the revenue number next to them.
03
We don't lock you into long contracts and hope you won't check the results.
04
We don't outsource the work. The people on the call are the people in the account.
Charlie Howes, Founder and CEO
Charlie has spent 15 years in marketing, the last nine of them focused on clinics. SEO is his core discipline, and he has worked across Google Ads, paid social, conversion optimisation and web performance for private healthcare since 2017.
He studied at the University of Bristol alongside a cohort of physios, chiropractors and osteopaths, many of whom went on to open their own practices, and his early clients were their clinics. He holds a BSc and is a member of the Chartered Institute of Marketing. He designed Klatch's tracking platform and still works directly with clients on strategy.
Away from Klatch he also owns and runs a sauna business, Sauna + Stretch, so he knows what it is to be on the receiving end of a marketing report.
A small team that only does clinics
Klatch is six people: SEO, paid media, content, account management and development, all working only on private healthcare. You deal with the specialist doing the work, not an account layer.
Physios, chiros, osteos, private GPs, dentists, podiatrists and aesthetic clinics
From single-practitioner clinics to multi-site groups across the UK, with some clients in the USA and Turkey.
See what your marketing is actually earning
Book a 30-minute discovery call. We'll look at your current reporting and show you what the revenue picture would look like with tracking in place. No pitch deck.
