A digital marketing agency for chiropractors

We empower chiropractors with limited marketing resources increase revenue through SEO, Google Ads and website optimisation.


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In our rapidly evolving digital landscape in 2023, it has become imperative for chiropractors to establish a robust online presence to ensure year-on-year growth and help people lead healthy, happy lives.

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Website Design + Build

Search Engine Optimisation

Google + Facebook Ads

Conversion Rate Optimisation

We helped West Chiropractic open two new clinics within 18 months.

Working closely with an accredited chiropractor Dr Jeremy Andrews, a developer and the marketing team at West Chiropractic, we designed and built a new website, ensured it was optimised for SEO and created cost-effective lead generation campaigns from Google and Facebook Ads. 


After one year of working together, we reduced their cost per lead by 78% through a multi-channel optimisation approach. West Chiropractic frequently gets around 75+ leads a month.


After 12 months of working together West Chiropractic opened up a second chiropractic location and a separate healthcare business, Surrey Laser Clinic.

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Search engines hold chiropractor websites to a higher standard.


People turn to search engines to research and find information on various topics related to the body, from health concerns such as menstrual issues and unbearable back pain to quick and healthy recipes and exercises. 


If the information they find is inaccurate, updated, or simply incorrect, it could have real-world consequences for them. 


Google defines this type of information as Your Money or Your Life (YMYL) content; in other words, “pages or topics that could potentially impact a person’s future happiness, health, financial stability, or safety.” 


Therefore, search engines like Google hold healthcare-related websites to a higher standard, so practice owners must ensure their website visitors have an excellent experience online to grow their online presence and customer base. 

Our marketing services for chiropractor companies

Klatch can increase patient numbers cost-effectively by increasing organic traffic,

minimising wasted spend on ads, and optimising website conversion rates. 

Website design + build


We'll help you improve your existing website or design and build one from the ground up. We'll ensure effective site architecture, targeting high revenue-generating local searches so you'll bring in traffic that converts. We'll also ensure the site is fast, easily found and converts - so you'll keep your website visitors happy and costs low. 

Google + Facebook Ads


Google and Facebook Ads are excellent platforms for driving healthcare business success – regardless of profession. We'll create cost-effective paid ads that send relevant users to an optimised website. They'll hit the right targets and get you the desired results while fuelling your SEO and CRO strategy.

Search engine optimisation


As an experience healthcare SEO agency, we'll leverage content, links and technical expertise so your practice can reach your target audience effectively. By doing so, your practice can drive organic traffic and significantly enhance patient engagement. We'll ensure your website is primed for Google's Search Quality Rater Guidelines.

Conversion rate optimisation


Getting traffic is only half the story. By optimising  your conversion route to lead submit through aggressive testing, we'll be able to ensure that the money spent acquiring traffic is put to good use. Put simply, if you double your conversion rate you will halve your cost per lead.

Recent articles

By Charles Howes January 1, 2026
Join us on Friday, April 24th, 2026, for the second-ever Clinic Growth Mastermind — an exclusive, one-day event for forward-thinking clinic owners ready to scale. Set in the beautiful Brighton Beach House (SoHo House), this intimate event brings together ambitious clinic leaders to exchange hard-earned lessons, tackle real business challenges, and leave with proven marketing strategies you can implement immediately. You'll dive into expert-led sessions on: - Clinic Growth Marketing in 2026: Top-Performing Clinics & Their Tactics - Building a Magnetic Clinic Brand That Converts - Referral Engines & Reputation Growth on Autopilot - Leveraging AI to Save Time, Scale Faster - Optimising the Entire Patient Journey for Profit Plus, participate in live mastermind discussions focused on your clinic’s biggest challenges, shared in advance to ensure maximum value. Real conversations. Actionable insights. Beach views. Tickets: £149pp — includes all food and drinks for the day. Spaces are limited — book your spot now and join us for a day that could redefine your clinic's growth.
By Charles Howes December 29, 2025
In this CRO Case Study, find out how we migrated a client’s practice management software to a URL based form submission, that increased leads, reduced ad-spend, and streamlined the booking process for patients, all within a month. Background For customers and patients, the booking system can be the biggest cause of frustration. In the hospitality sector, abandonments are typically between 80% to 85%; for travel customers, the abandonment rate can go up to 95%. At KLATCH, we know this data isn’t just anecdotal. Having worked with over 30 clinics, at the start of a partnership, we typically see abandonment rates between 80% and 90, regardless of the current third party platform. The Challenge We were approached by an established clinic early in 2025, they outlined three problem areas: Limited bookings online Expensive lead generation Growing abandonment rates Website optimisations, paid search campaign refinement, drove initial success, but we knew something was holding the client’s growth back; the booking system. At a glance we could see the problems with the system immediately: Journey spread across nine steps pages, excluding completion page Multiple data entry points, with redundancies Overwhelming user choice in variable options Drop off spikes when availability was low Slow load time and clunky interface A change was needed. The Solution We scaled back the system to a single page form, reducing as much friction as possible. Eight entry points (seven mandatory) Removal of multi-stage booking process No location or clinician selection Calendar/time booking reduced to three, single selection options Clear labelling, simple interface We limited this form to new patients only to provide comparison month on month, and see where further improvements could be made if needed. The Outcome  The booking form was introduced on the last day of month 6, during the industry summer lull, almost immediately we could see the results.
By Charles Howes November 28, 2025
Most clinics still make decisions based on partial marketing data. Impressions, clicks and generic platform metrics only show fragments of the real picture. They do not explain how patients actually behave, what converts them, or what drives revenue inside the clinic. Klatch has spent the past two years building a different model. One built around the complete patient journey. The Full Picture Behind Every New Patient Our attribution connects search behaviour, ad engagement, landing-page interactions, call tracking, form submissions, appointment bookings and revenue in one place. This gives clinics visibility that traditional marketing cannot. When you know which campaigns produce real appointments, which keywords attract high-value patients, and which journeys repeatedly lead to revenue, you can scale with confidence.

Some of our chiropractor clients

Just a few of the chiropractor clients we've helped grow in the sector.

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