Hot Tub Breaks
Project scope:
Branding & design
Search engine optimisation
Technical foundations
Project background:
This project was particularly exciting because we worked across the digital footprint, from branding to organic performance to the website's backend technology for property listings.
A particularly pleasing outcome was getting all site pages to load in under 1.7 seconds on mobile, which is well under Google's benchmark of 3 seconds.
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Hot Tub Breaks are the one-stop hub for UK hot tub holidays.
Hot Tub Breaks tasked us with creating an optimised website from the ground up; this included extensive keyword research and the creation and implementation of a sound site hierarchy.
Our priority was to lay the groundwork for a longer-term strategy; this started with optimising location landing pages and property pages. As well as introducing a seamless funnel to increase site conversion rate.
A competitor link analysis identified domains linking to competitors but not hottub-breaks.com, enabling the immediate production of a list of prospects to reach out to. A widely successful activity, this project resulted in over 100 links to increase the site’s authority and set a foundation for future organic growth.
Our preliminary analysis also highlighted a need and opportunity for larger-scale content-marketing on location landing pages that would help the website rank for location search terms and convert visitors.
We've been building long-lasting relationships + helping companies grow digitally for over 10 years.
London: Suite 167, 372 Old Street, Hackney, EC1V 9LT
Brighton: Unit 2, Lady Bee Studios, 9 Riverside, West Sussex, BN42 4BY
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