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Heycar

Project scope:

Technical SEO

Content strategy

Organic link building

Project results:

Leveraging all three pillars of SEO we helped heycar grow 128% year on year making it the fastest growing car marketplace in 2022 ahead of Cazoo & Cinch.

We collaborated with multiple internal teams to boost technical and content performance on the heycar website.

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We worked closely with the internal engineering and content teams to drastically improve technical and content performance across multiple automotive sites.

Technical enhancements


Working closely with the front and back end engineering teams we focused on improving the site crawlability and core web vitals performance. We incorporated a performance focused culture which resulted in optimised code, faster releases, and fewer production issues.

Content optimisations


Integrating technical enhancements, website design improvements and content focus we helped heycar improve the performance of their middle of funnel guide content by 332%.

Link building

 

With improved campaign visibility due to improved site architecture and content optimisations, we introduced car statistics pages to attract high quality links, naturally. The EV Stats page alone attracted 377 links, 97% of these being follow links.

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